New leads. Old leads.
Every lead.
Substrait works every lead in your CRM, the one that came in 30 seconds ago and the one that's been sitting cold for 14 months, in your team's voice, day and night.
Free, no card. Drop your number and Substrait texts you like one of your own leads — in under a minute.
Your leads aren't the problem. Keeping up with all of them is.
Internet leads need months, sometimes years, of follow-up, and your agents are busy closing. So leads go cold, ISAs burn out, and the AI tools you've tried sound like structured, robotic bots. Substrait fixes all three.
It works a lead like your sharpest ISA.
It re-engages a quiet lead, or jumps on an active new one, and asks the right questions, one at a time, in your agent's voice. The lead never knows it isn't your agent texting. Your team just gets a qualified lead, with everything it learned.
Try it on your own numberBetter follow-up. Bigger pipeline. More closings.
Three reasons teams switch to Substrait and never go back to chasing leads by hand.
A personalized message to every lead.
It reads each person's history and writes them personally. No blasts. No "Hi [First Name]."
Follow-up that never quits.
It cultivates every lead for months, day and night, nurturing the relationship instead of just firing off texts. Your agents only step in when someone's ready.
Leads think they're texting you.
Trained on your voice, so every message reads like you wrote it. Leads can't tell it's AI.
Each tool does a slice.
Substrait does it all.
How much of the lead lifecycle each one actually covers, measured across six capabilities.
Competitor coverage summarized conservatively from public materials as of June 2026. Several are good products. None are one brain making every decision inside your own CRM, in your own voice.
Running live, on our own pipeline.
Real numbers from Substrait running every day on a working Las Vegas team. Not projections.
We built Substrait because we were tired of watching paid leads die in our own CRM. Now one brain works our entire database every day, in our voice, and our agents walk into conversations already knowing the lead's budget, timeline, and motivation.
Truman Fleming, CreatorLas Vegas, NV
Nothing starts until you say so.
Shadow
Substrait makes real decisions on your real leads but sends nothing. You review every draft for at least 24 hours, in your voice, before you trust it.
Supervised
Turn on sending for a segment you choose, new leads or the cold pipeline first. Watch conversations and escalations flow. Expand as confidence grows.
Live
Substrait runs your full database around the clock. Your team gets a live dashboard, and your agents simply get warmer handoffs.
Per-office configuration is data, not code. Onboarding takes hours, not weeks, and most teams know by the end of shadow mode.
Questions, answered.
Will my leads know they’re texting an AI?
Substrait writes like a sharp, courteous team member: short, specific, grounded in the lead’s actual history, and paced like a human typing. It never pretends to be a specific agent it isn’t, and it hands off to a real person the moment a conversation deserves one.
What CRMs do you support?
We link with all the popular real estate CRMs, with more added all the time. The decision engine is CRM-agnostic by design, so new adapters slot in without touching the brain, and switching CRMs later keeps your whole configuration.
What about Fair Housing, TCPA, and compliance?
Compliance is enforced in code, not requested in a prompt. Eleven deterministic guardrails run between every draft and every send: Fair Housing language screening, one AI-initiated message per lead per 24 hours, your configured texting hours, cross-channel deduplication, and STOP detection. A failing draft gets one rewrite attempt, then it is blocked. The whole engine is guarded by 1,400+ automated tests on every release.
Will it talk over my agents?
No. The moment a human teammate texts or calls a lead, Substrait yields automatically and shifts to support: logging notes, updating the record, and creating follow-up tasks. On cold pipeline, the AI does not even start until your agent has logged a call attempt.
What happens to leads who say "stop" or go quiet?
Opt-outs are honored instantly and permanently. Leads who ask for space get it, with a scheduled, respectful check-in later. The brain treats silence as information, and "do nothing today" is one of its valid decisions.
How is this different from the AI in my current platform?
Platform bots run the same canned scripts on every lead to qualify them for that platform’s ecosystem, in the vendor’s voice. Substrait is one independent brain that reads each lead’s full record, composes fresh in YOUR voice, takes a much wider set of actions including restraint, and writes its intelligence back into the CRM you already own.
Check availability in your market.
Only a handful of teams run Substrait per market.
Don't take our word for it. Let it work you.
Drop your number and Substrait texts you like one of your own leads — it reads your CRM, asks the right questions, in your voice, in under a minute. No surprise calls, no pitch. If it can win you over in a few texts, picture it on your whole database.
Free. No card. The only person who ever reaches out is you, if you ask.
A real text to your real phone. Not a chat widget.
Your cold pipeline is dark today. Turn the lights on.
Add your info and Substrait texts your phone like a real lead, free, so you can see it work for yourself. We onboard in small groups, so we'll also reach out personally when a spot opens.
No spam, no obligation. Restraint is literally our product.
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