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New leads. Old leads.
Every lead.

Substrait works every lead in your CRM, in your team's voice, day and night.

The problem

Your leads aren't the problem.
Keeping up is.

Internet leads need months of follow-up, and your agents are busy closing. So leads go cold, ISAs burn out, and the AI you've tried sounds like a bot.

See it work

It works a lead like your sharpest ISA.

One question at a time, in your agent's voice. The lead never knows it isn't your agent. Your team just gets a qualified lead, and everything it learned.

Avery Group · texting now
Hey Jordan, it's Sasha with Avery Group. You were looking around Summerlin back in the spring. Still keeping an eye out, or did the search go on hold?
Kind of on hold. Maybe later this year.
Makes sense. Is something nudging the timing? Lease ending, a job, more space?
Lease is up in October.
Good runway. Have you pinned down a budget with a lender yet, or still ballparking it?
Ballpark. Probably 500 to 550.
Perfect. I'll send homes that fit as they come up, so you're ready before October. Any must-haves? Yard, garage, single-story?
A yard would be great, we've got a dog.
Love it, I'll make sure a yard's on the list. Talk soon, Jordan.
Qualified · ~Oct (lease end) · ~$525k · Summerlin · wants a yard · routed to Marcus
Why Substrait

Better follow-up. More closings.

Three reasons teams switch and never go back.

01

A personalized message to every lead.

It reads each person's history and writes to them personally. No blasts. No “Hi [First Name].”

02

Follow-up that never quits.

It works every lead for months, day and night. Your agents step in when someone's ready.

03

Leads think they're texting you.

Trained on your voice, so every message reads like you wrote it. Leads can't tell it's AI.

Compare

Each tool does a slice.
Substrait does all of it.

Start with six things every new lead needs. Substrait doesn't stop there.

Substrait

Does all of it.

Here are six of them

  • Remembers every past conversation
  • Writes like you, not like a robot
  • Keeps following up for years
  • Works inside the CRM you already use
  • Never sleeps, nights and weekends
  • Schedules the follow-up for you
6+and everything after
Covers it Gap
See the full 1v1 comparison
Proof

Running live on our own pipeline.

Real numbers from a working Las Vegas team. Not projections.

0+
leads under live management
0%
of conversations handled end to end by the AI
0s
from a hot signal to a context-specific touch
0+/day
cold leads engaged, every day
“We were tired of watching paid leads die in our own CRM. Now one brain works our whole database every day, in our voice, and our agents walk in already knowing the budget, timeline and motivation.”
TFTruman Fleming Truman Fleming, Creator
Las Vegas, NV
Read the success stories
Onboarding

Nothing starts until you say so.

Step 01

Shadow

Real decisions on your real leads. Nothing sends. You review every draft, in your voice, for at least 24 hours.

Step 02

Supervised

Turn on sending for a segment you choose. Watch it work. Expand as confidence grows.

Step 03

Live

Substrait runs your full database around the clock. Your agents just get warmer handoffs.

Per-office configuration is data, not code. Onboarding takes hours, not weeks.
FAQ

Questions, answered.

Will my leads know they're texting an AI?
Substrait writes like a sharp, courteous team member: short, specific, grounded in the lead's actual history, and paced like a human typing. It never pretends to be an agent it isn't, and it hands off to a real person the moment a conversation deserves one.
What does Substrait cost?
One flat monthly rate sized to your database, not per message and not per seat. There is no setup fee: full database import, lead tagging and voice tuning are included before you go live. Exact tiers and current founding-member pricing are on the pricing page.
What CRMs do you support?
All the popular real estate CRMs, with more added all the time. The decision engine is CRM-agnostic by design, so new adapters slot in without touching the brain, and switching CRMs later keeps your whole configuration.
What about Fair Housing, TCPA, and compliance?
Compliance is enforced in code, not requested in a prompt. Eleven deterministic guardrails run between every draft and every send: Fair Housing language screening, one AI-initiated message per lead per 24 hours, your configured texting hours, cross-channel deduplication, and STOP detection. A failing draft gets one rewrite attempt, then it is blocked. The whole engine is guarded by 1,400+ automated tests on every release.
Will it talk over my agents?
No. The moment a human teammate texts or calls a lead, Substrait yields automatically and shifts to support: logging notes, updating the record, creating follow-up tasks. On cold pipeline, it does not start until your agent has logged a call attempt.
What happens to leads who say "stop" or go quiet?
Opt-outs are honored instantly and permanently. Leads who ask for space get it, with a respectful check-in scheduled later. The brain treats silence as information, and "do nothing today" is one of its valid decisions.
How is this different from the AI in my current platform?
Platform bots run the same canned scripts on every lead, in the vendor's voice, to qualify them for that vendor's ecosystem. Substrait is one independent brain that reads each lead's full record, composes fresh in YOUR voice, takes a much wider set of actions including restraint, and writes its intelligence back into the CRM you already own.
Is it "Substrait" or "Substrate"?
It's Substrait, pronounced "sub-STRAIT," like the strait a ship passes through. "Substrate" is a common typo, but it's a different word. Substrait AI is the CRM-native lead-engagement engine described on this page.
Exclusive territory

Check your market.

Only a handful of teams run Substrait per market.

Prove it on me

Don't take our word for it.
Let it work you.

Drop your number and Substrait texts you like one of your own leads. No surprise calls, no pitch.

Substrait · texting you now
Hey, appreciate you dropping your number on the Substrait site. Looks like you're on Follow Up Boss with a few thousand leads sitting in there. What's got you looking? Follow-up speed, or leads going cold?
Both, honestly. Nobody touches the old database.
That's the expensive part. Most teams are sitting on six figures of dead pipeline. When a new lead comes in at 11pm, who's answering it?
…usually nobody.
Right, that's the gap. I just answered you in your own pocket, in your voice. Want me to do this across your whole database?
This is Substrait, texting you. Exactly how it texts your leads.
Try it free

Your cold pipeline is dark.
Turn the lights on.

Substrait texts your phone like a real lead, free. We onboard in small groups, so we'll reach out personally when a spot opens.

No spam, no obligation. Restraint is literally our product.

Prefer to talk it through first?