Source
Google PPC
Every lead here was already sitting in the CRM, paid for, and going nowhere. Then Substrait sent one message. Pick a story and read the whole conversation, start to finish.
Choose your success story
A paid Google lead, silent for ten weeks, then woken up and qualified in a single afternoon.
Read storyNurtured for months with nothing to show, until one question booked an August tour.
Read storyA Facebook lead from 2019 that never once replied, then brought back with a single message.
Read storyStory 01 · The cash buyer
A Google PPC lead came in on April 13 and did what most paid leads do: nothing. An initial auto-text, a few nurture emails, then silence. No reply, no criteria, no timeline. For roughly ten weeks she was exactly what every team lead has thousands of: a paid-for lead quietly going cold.
On June 27, Substrait sent one behavioral re-engagement text in the team's own voice. She replied with a single word, the first she'd said in ten weeks.
Her first word in ten weeks, then a full qualification in natural back-and-forth. No forms, no template dump.
12 messages · one afternoon · fully qualified
The result
Cash, no agent, and a hard moving date eight weeks out, all pulled from a lead that had been sitting in the database worth zero. The agent didn't prospect it, didn't qualify it, and didn't write a word of it. They picked up a warm, fully-briefed hand-off, and the lead advanced to the team's Prime stage the same day.
Illustrative buy-side commission on a ~$300–325k purchase at 2.5%. Worth zero the day before.
This lead was already yours. Substrait just woke it up, qualified it, and put it in your agent's hands the moment it turned hot. Now multiply that by every cold lead in your database.
Story 02 · The snowbird
A snowbird out of Indiana registered in mid-February, shopping a $200–300k second-floor condo with a pool for winters in Vegas. The team did everything right on paper: market updates, new-listing alerts, check-in texts. For more than three months the thread produced nothing but automated emails.
He surfaced once, just long enough to mention an August visit window, then went quiet again. Rather than let it die there, Substrait picked it back up on June 4 and built on the dates he'd already shared.
Built on the dates he'd already given, then a plan he agreed to in two replies.
7 messages · booked tour · financing lined up
The result
Two pending home sales back east put him in a ready-to-move position, and the agent walked into a warm relationship with the visit window, the criteria, and the buying position already mapped, none of which existed before Substrait re-opened the conversation.
Illustrative buy-side commission on a ~$200–300k purchase at 2.5%.
Nurture drips keep leads warm but rarely make them act. Substrait asked the one question that turned a passive snowbird into a booked August tour, then handed the agent the whole plan.
Story 03 · The seven-year lead
This lead came in through a Facebook Lead Ad in March 2019. Over the next seven-plus years the CRM did exactly what CRMs do: new-listing links, market-watch videos, mortgage-calculator reminders, offer-guide links, year after year. He never replied to any of it.
If you scored your database, this is the lead you'd have written off a hundred times over. On June 5, 2026, Substrait sent one message no drip campaign would ever write.
He answered. Over the next hour, a lead written off since 2019 gave up a full picture.
10 messages · after 7 years silent · reactivated
The result
A defined budget, three target areas, a financing approach, and a one-to-two-month timeline. Zero new ad spend, zero new lead cost. The team had already paid for this lead in 2019 and had every reason to believe it was worthless. One well-written message brought it back.
Illustrative buy-side commission resurrected on a ~$350k purchase at 2.5%.
If a lead from 2019 can come back to life from a single message, what is the rest of your database actually worth? Substrait works every one of them, so the ones still worth reviving get found.
Drop your number and Substrait texts you like one of our leads. In our team's voice, in under 5 mins.
Free. No card. Real conversation demo.